PROJECT NEEV

ROOTS OF PROJECT NEEV

Who doesn’t love sipping hot chai from a cup? But what if that cup is plastic—the same plastic that piles up in our landfills, clogs drains, and pollutes our environment for centuries?

Now imagine replacing that plastic cup with a simple, earthy kulhad. Not only does it bring back the rustic charm of tradition, but it also vanishes back into the soil without harming it.

With this thought, Enactus Gargi started Project Neev in 2019. Our aim was simple: fight plastic pollution while reviving India’s fading pottery community. Kulhads became our first step—an eco-friendly alternative that sustains potters by creating demand for their craft and helps businesses adopt greener choices.

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Sustainability as a way of life: Envision a future where eco-friendly living is effortless, mainstream, and accessible to all.
Cultural revival: Make kulhad culture a natural and celebrated part of everyday experiences, such as drinking tea.
Empowered artisans: Transform potters into entrepreneurs and innovators who contribute to the green economy.
Eco-friendly defaults: Create a world where sustainable choices are the norm, not the alternative.
Awareness and education: Cultivate environmental responsibility among youth, businesses, and local communities through outreach and advocacy.

1.Social

10 artisans empowered, 1,046+ lives indirectly impacted.
300+ children educated on sustainability at NGO drives.

2.Economic

47% rise in potters’ income (pre-COVID).
sustained 21% after. ₹13,060 revenue generated from workshops.

3.Environmental

120+ kg paper/plastic cup waste replaced with 1,022 kg plastic waste avoided.
CO₂ emissions reduced by over 6 tonnes.

Combat the plastic crisis: Address the growing environmental threat posed by single-use plastics through sustainable alternatives.
Empower potters: Create dignified and stable livelihood opportunities for India’s traditional potter community.
Promote eco-friendly products: Encourage the widespread use of kulhads and other sustainable terracotta items as everyday alternatives to plastic.
Blend tradition with sustainability: Showcase how traditional craftsmanship can coexist with modern environmental needs.
Foster behavioral change: Inspire consumers and institutions to shift from plastic dependency to eco-conscious practices.